Julia Morrissey
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CONTENT STRATEGY · ORIGINAL RESEARCH · ORGANIC SEARCH

I create content people actually connect with.

With experience driving growth across B2B/B2C brands and nonprofits, I help organizations increase visibility, build authority, and engage audiences through strategic content marketing and communications strategies.

PortfolioAbout me
Professional editorial portrait representing Julia Morrissey's portfolio.

WHAT I DO

Original Research & Digital PR

Turn data into newsworthy stories that earn top-tier media coverage, build credibility, and generate high-authority backlinks.

Content Strategy & Thought Leadership

Develop compelling content that communicates expertise, strengthens positioning, and engages audiences across channels.

Organic Search (SEO/AEO)

Build scalable SEO/AEO content programs that improve search visibility, attract qualified audiences, and drive sustainable growth.

Results

$10M

in monthly organic traffic value created

2K

top-tier earned media placements secured (DA 90+)

33K

high-quality backlinks earned

100K

social media followers gained

2X

output with AI workflows

PLACEMENTS

Earned Media

Secure top-tier editorial placements across leading news, government, and academic outlets by pitching timely, compelling data-driven stories and SME expertise.

The New York TimesCNNThe Wall Street JournalCNBCTimeFortuneInc.NBCEntrepreneurViceThe IndependentThe Boston GlobeFast CompanyAOLYahoo FinanceForbesThe New York TimesCNNThe Wall Street JournalCNBCTimeFortuneInc.NBCEntrepreneurViceThe IndependentThe Boston GlobeFast CompanyAOLYahoo FinanceForbes
Illustration of a business leader hiding poor management decisions behind an AI label.BloombergThe ‘AI-Washing’ of Job Cuts Is Corrosive and Confusing
Job candidates waiting to be interviewed in an office.Inc.A New Survey Exposes Bias by Hiring Managers Against Overweight Candidates — Here’s How to Counter It
Kevin O’Leary strongly disapproves of Gen Zers bringing their parents to job interviews.Fortune‘That résumé goes right into the garbage’: Kevin O’Leary says it’s a ‘horrific signal’ for Gen Z to bring their parents to job interviews
An older professional working happily on a laptop in a bright office.Fast Company‘Happier in my career than I’ve ever been’: Why more seniors are ‘unretiring’
A young person using a dating app on their phone.The IndependentJob market is so tough job seekers are turning to dating apps to get interviews
Illustration of a person swiping through dating app profiles that show job openings.The Boston GlobeTough job market has people using dating apps to get interviews
CNN story image on recent graduates and the job market.CNNDegree in hand, jobs out of reach: Why recent grads are struggling in a competitive market
ILO podcast artwork on artificial intelligence and the world of work.International Labour Org (United Nations)Artificial Intelligence and the world of work – should we be scared?
Young manager leading a meeting with older colleagues in a bright office.The Wall Street JournalWhat's It Like to Work for a Gen Z Boss? Very Different
Quiet small-town American main street at dusk.The New York TimesWithout a College Degree, Life in America Is Staggeringly Shorter

Writing

Proprietary research reports

Turn surveys, owned data, and public datasets into proprietary research reports that earn media coverage, build thought leadership, and give brands credible proof points to use across marketing.

Colleagues shaking hands during a modern office meeting.280+  EARNED  PLACEMENTSHalf of Managers Use AI To Determine Who Gets Promoted and Fired
Senior man with gray hair working on a laptop at a home office desk.450+  EARNED  PLACEMENTS1 in 8 Seniors Have Already or Plan To Rejoin the Workforce in 2026
A glass of water beside an assortment of colorful pills on a pink background.50+  EARNED  PLACEMENTS4 in 10 Overweight Americans Say They’ll Try a GLP-1 Pill in 2026
College graduates tossing their caps in the air during a graduation celebration.275+ EARNED PLACEMENTS1 in 4 Hiring Managers Say Recent Grads Are Unprepared for the Workforce
Woman with shopping bags browsing her smartphone outside a store.100+  EARNED  PLACEMENTS1 in 3 U.S. Consumers Prefer Mobile Shopping Apps to All Other Channels

Writing

Organic search content

Strategize search-driven content that ranks on Google and in LLMs, answering audience questions and turning complex topics into clear, useful guidance.

Person shopping on a smartphone, imagery from the NewStore mobile commerce article.RANKING #1What Is Mobile Commerce and How Does It Work?
A dog next to a door with chewed-up wood and debris on the floor.RANKING #1Sample Letter to Tenant for Damages
Healthcare professional using a tablet with AI-powered medical imaging.RANKING #1How AI Is Revolutionizing Healthcare
Retail store imagery from the NewStore endless aisle article.RANKING #1Endless Aisle for Retail Brands: Deploying an Omnichannel Strategy
Retail customer experience imagery from the NewStore article.RANKING #3Unified Customer Experience: What Is It and How to Deliver It

Byline Notice: Articles were authored on behalf of clients and employers. Bylines may vary due to ghostwriting agreements or content management preferences.

Featured

Social & Email Marketing

Audience-first social and email strategies rooted in storytelling that grow communities, deepen engagement, and inspire action.

Social100K+
Original social media campaign work showcasing community growth.

Community growth

Grew brand from 0 to 100K+ followers

Created content rooted in emotional storytelling, advocacy, and clear CTAs.

Social+32% CTR
Screenshot of the PAWS New England Instagram profile showing the refreshed social brand.

Adoption funnel

Rebuilt nonprofit's social strategy

Grew audience 30% and CTR 32% YoY, leading to a 14% increase in adoption applications and a 38% reduction in time to adoption.

Email+129% OR; +600% CTR
Preview of the PAWS New England October newsletter, featuring a dog and a friendly update message.

Newsletter refresh

Revitalized nonprofit’s monthly newsletter

Updated newsletter branding and messaging, increasing open rate by 129% and CTR by 600%.

About me

Curious, rigorous, and mission-driven.

I love digging into data, asking better questions, and creating genuinely helpful content. 

I live in Rhode Island with my dog, Maya. I found her as a puppy, injured on the streets of Mexico City. She flew home with me, and 12 years later, she continues to inspire me and much of my nonprofit work.

Connect on LinkedInContact Me
Julia Morrissey with her dog Maya on a beach, black-and-white photograph.